Worktool product tags and symbols
In the Fjällräven worktool, you will find that a number of products are labelled with different tags. Find out more about them here.
NEW
All new products have a yellow New tag, making them easy to find.
UPDATE
Existing styles that have been upgraded, in one way or another, are marked with an Update tag.
KEY
PRODUCTS
Key products are products which have been strategically chosen by marketing, sales and R&D to globally drive sales and/or the brand forward. Together, the products communicate the core Fjällräven dna, push the sales of the complete seasonal collection of Fjällräven and represent a premium brand experience. The key products are an important tool to ensure that the brand communication is globally aligned.
MARKETING
Products labelled with a Marketing tag will have marketing support from Fjällräven International. They will be included in different marketing activities, such as pr, promotions and/or advertising campaigns in print and online.
Recycled
Organic
Environmental symbols
Climate compensated
PFC-free impregnation
Solution dye
FSC certified wood
MOUNTAINEERING
Bergtagen
The Mountaineering system is engineered for a life above the treeline. All materials and cuts are optimised to offer the highest levels of performance and reliability.
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• Mountain activities
• Unrestricted movement
• Reliability on nature’s terms
FJÄLLRÄVEN
ACTIVITIES AND FAMILIES
SAY HELLO TO the Fjällräven families. These highly functional product series are created for active lives – from sealevel all the way to the mountains. Our product families are developed for different types ofactivity, terrain and climate, and they let people enjoy andexplorenature in its most shifting forms. They make ourproduct range easier to navigate, and also make it easier to find related products and equipment targeted for specific customer needs.
TREKKING
Keb
Products in the Keb family are developed for technical trekking with an emphasis on freedom of movement and optimised fabric functionality.
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• Technical trekking
• Hybrid performance
• Freedom of movement
Abisko
Products in the Abisko family are developed for lighter day hikes and cabin-to-cabin trekking, in both Scandinavia and other regions around the world.
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• Freedom of movement
• Lightweight
• Packable
• Ventilation
Singi
The Singi family reflects Fjällräven’s more than 50 years of making durable and functional equipment for trekking in Scandinavian conditions.
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• Traditional trekking
• G-1000 functionality
• Classic in style
• Durable construction
Polar
Products in the Polar family are developed for reliable insulating functionality and versatility in cold climates.
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• Fjällräven Down Promise
• Cold weather reliability
Numbers
Products in the Numbers family are developed for traditional trekking and bushcraft, using an uncompromising choice of materials and focus on minimum environmental impact.
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• Traditional trekking and bushcraft
• G-1000 functionality
• Classic style
EVERYDAY OUTDOOR
High Coast
The High Coast family consists of lightweight, versatile products for summer outdoor life. The designs are simple and the materials have been selected for comfort, flexibility and functionality – they are perfect for active holidays.
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• Summer outdoor
• Lightweight
• Packable
Vardag
The Vardag family consists of simple, durable products developed for everyday outdoor life. Made using materials like G-1000 Eco, G-1000 Lite Eco Stretch and organic cotton. And all sporting the classic logo from the 70’s.
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• Everyday outdoor
• Simple, durable design
• G-1000 functionality
Övik
The Övik family consists of functional and versatile products developed for general outdoor life. With classic styles inspired by our origins, Övik products function just as well on the trail as in town after a hike.
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• Traditional outdoor
• G-1000 functionality
• Classic in style
• Versatility
Greenland
The Greenland family consists of a number of products that are made in G-1000 and that include features recognisable from the original Greenland Jacket –which of course is still part of the range.
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• Iconic outdoor
• Classic style since 1968
• G-1000 functionality
Kånken
The Kånken family consists of iconic, durable and functional products with a distinct, timeless design, developed for everyday outdoor life.
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• Iconic design
• Everyday outdoor
Travel
The Travel family consists of light, functional garments developed to be practical when travelling in primarily warmer climates. And versatile, reliable packs that promote easy organisation of your gear.
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• Lightweight
• Versatility
• Travel functionality
Lappland
For active hunting with changeable
conditions and a varying tempo. Advanced hybrid garments made from materials that follow body movements easily and can withstand extreme weather.
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• Active hunting
• Hybrid materials
• Freedom of movement
Värmland
For long days when anything or nothing can happen – robust clothing with jackets and trousers that will keep you warm and comfortable regardless of weather.
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• Warm and functional
• Classic in style
• Durable construction
Sörmland
A series of hunting garments with classic aesthetics in combination with Fjällräven’s legendary eye for detail, functionality, versatility and durability.
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• Versatile hunting
• Classic style and traditional cut
• Forest life